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Use of Official Luther Seminary Logo

Distinctive, consistent visual representation is essential to conveying the seminary in print, online and on signage. Consistent and appropriate use of the logo and presidential seal identifies the seminary and its mission, thereby promoting both.

The standards listed below are designed to help continue that consistency in the way we present the seminary to our various publics—the larger church, congregations, synods, the community, etc. Any questions about the standards should be addressed to the Office of Marketing and Communications at communic@luthersem.edu.

Luther Seminary Logo

The seminary logo serves as an external, visual representation of the organization. It differentiates this particular seminary from other seminaries as well as from other organizations. Consistent use of a single, strong logo creates a visual identity that builds recognition for the organization and contributes to brand development. A strong brand is essential to successful recruiting, fundraising, and marketing. The Luther Seminary logo is comprised of LS alone or with the words Luther Seminary:

Who May Use the Logo?

The logo is designed for official seminary communication, programs and events. All logo use must be approved by the Office of Marketing and Communications prior to printing, production or posting (e.g., on the web).

Logo Use

It is vitally important that the logo remain intact in order to maintain a consistent visual identity. Therefore:

  • The logo must be printed in an approved logo color.

  • The logo may not be altered in any way except to be enlarged or reduced proportionally.

  • The logo must always be printed as-is (i.e., not commingled with other graphic symbols, rules, bars or boxes).

Again, logo use must be approved by the Office of Marketing and Communications prior to printing, production or posting (e.g., on the web).

Presidential Seal

The presidential seal is for the sole use of the office of the Seminary president. The Christus Lux Mundi in the seal means “Christ is the light of the world” in Latin. Questions about this policy should be directed to the Office of Marketing and Communications at communic@luthersem.edu.

Seminary Letterhead and Envelopes

Seminary letterhead and envelopes (i.e., paper and envelopes printed with the seminary logo or presidential seal) are designed solely for faculty and staff conducting official seminary business. Although students may use the logo, with approval from the Office of Marketing and Communications, students and student organizations may not use official seminary letterhead and envelopes—or any letterhead or envelopes containing the seminary logo.